marketing for fitness

How Marketing for Fitness Measures Customer Satisfaction


It is hard to imagine your business without all of your loyal members. These men and women are the reason for your success and they often are the source of repeat business as well as referrals. They are also your greatest source of information because they can tell you what areas need improvement in your place of business. You will seldom find this type of honest feedback anywhere else so it is up to you to determine how to use it.

You can vastly improve the level of customer satisfaction that you receive by paying attention to these suggestions and implementing a plan of action that allows you to address any and all customer concerns. Although this task may seem daunting at first, it is crucial if you want to grow your fitness business.

Taking a proactive stance in terms of operations can help you be more appealing to your current and prospective customers. It shows that you are receptive and willing to make the changes necessary to earn their trust. This can go a long way in regards to the packages that you sell and the types of people that you attract to your gym, yoga studio or health club.  In fact, with the help a Marketing for Fitness team, you can achieve all of this and more.

What Marketing for Fitness Can Do For You

marketing for fitness

Marketing for Fitness gets the word out about your business and the services that it provides. It helps you identify problems and gives you an opportunity to make changes.  Instead of treating a customer like they are just another warm body walking through the front doors of your gym, marketing for Fitness allows these individuals to have a voice and gives them the reassurance that they need to remain committed to the program that they signed up for. The overall sense of morale is improved and you don’t have to worry about all the time that you spent following leads and checking in with your members because the fitness club marketing team handles all of your customer interactions for you.

If You Want Information, Go Straight To the Source

Rather than assume everything is alright, fitness marketers go straight to the source by targeting social media platforms like Facebook, Twitter, and LinkedIn. They also generate interest in your health and fitness business by sending out emails, answering questions, and conducting surveys for you. They look for external clues that will help you run your business better. These professionals also provide support to your customers by making fitness and going to the gym part of a healthy lifestyle not just something the men and women can do after work.

There is no reason why you should handle it all alone. Contact us today to learn more about our Done-For-You service subscriptions. We can help you get in touch with your fitness customers in a new and personal way.

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3 WAYS TO STAY FOCUSED THROUGH YOUR WINTER WORKOUTS


WHEN IT’S COLD OUTSIDE

When the sun’s shining, and the weather’s warm, getting to the gym’s easy.

When it gets cold, dark and wet, this is where it can get challenging. All you want to do is get under a blanket, eat warm and comforting food, and watch a movie.

Here are 3 Ways to Help Keep You Working Out Consistently When it’s Cold and Dark Outside.

1. BUILD A BANGING NEW PLAYLIST

Sometimes when you want to get into the zone, the rights tunes will get you there. According to research, we often associate music with memories and the context within which we first heard the music.

If you know the kind of music that puts a spring in your step, using that music for a playlist will give you the ‘spring ‘, you need to get off the sofa and onto your next session.

But don’t go for music that is too fast: according to a 2010 study, songs with beats from 120-140bpm provide the maximum benefit for moderate exercisers. If you’re an iTunes fan, you can search for music by bpm.

2. GET NEW TRAINING KIT

According to a 2012 study, you associate the clothes you wear with the activities you do. You associate yourself even more with an activity when you wear the uniform, so by putting on your training duds you’re more inclined to walk the walk and get to your workouts.

This is confirmed by psychologist and personal trainer Battersea, who also suggests that when we see others wearing training gear we associate them as being more skilled in training.

By getting into the gear, you’re training your mind to think more like an athlete. The more you think like an athlete, the more inspired and likely you are to train like one. Also, who wants to waste a new outfit that makes you feel great?

3. SCHEDULE YOUR WORKOUTS IN YOUR DIARY…I MEAN ACTUALLY WRITE THEM IN THERE

Ever heard yourself saying ‘I’m too busy to train’. The best way to avoid life and inclement weather derailing your training regime is to mark it as an appointment in your diary.

Benjamin Franklin was 100% right in saying ‘If you fail to plan, you plan to fail’. By putting a regular appointment into your diary (not saying I’ll get to it later today – physically block the time out) you’re much more inclined to stick to the regime.

This action will turn into a habit, helping you entrench the behavior and reap the benefits of consistent training.

Top Tip: if at all possible, start early. With most schedules, you’ll have maximum control of your day at the start of it, so schedule your sessions in the morning to get the training in before the day goes sideways.

HOW OUR MEMBERS KEEP THEIR TRAINING CONSISTENT OVER THE WINTER MONTHS

Here at Fit to Last, our members train consistently three times a week in a small group. They tell us that signing up to our program helps them to keep working out consistently (even through the dark winter months) for the following reasons:

Accountability: knowing that my personal trainer is waiting to assist me is a big motivator. Also knowing my workout team members are expecting to see me at the sessions really helps too. I hate ver having to miss a session.

Convenience: I never have to book my workouts online before I can attend. My spot is always there for me.

Speed of change/value for money: before joining the program, I was struggling to get results working out at the gym and dieting on my own. Knowing that the time and money I invest is actually getting me results motivates me to keep going.

Outsourced thinking: one of the best things is that the thinking is done for me. The session planning, tracking and roadmap to my goals have all been planned out for me. All I need to do is show up and work as hard as I can.

A common approach to achieving fitness goals is to join a gym. But unless you already know what you’re doing, you’ll actually save yourself more time and money by working with a team of fitness professionals. Tally up the amount of time and money you may have wasted on a gym membership. Did you get results? Or like millions of other gym subscribers in the UK, did you go sporadically and struggle to see results?

It’s natural to feel a little blue over the winter months. We hope these tips will help you to keep your training consistent and be ready for when the ice breaks and spring returns.

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