Just Don’t Focus on the Home Page, Keywords and Titles
The first step to sales when consumers visit your site to see the products they were looking for. Of course, San Jose SEO Expert and better rankings can’t keep your customer on your site or make them purchase. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to purchase the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all the required information about this, maybe by keeping the information at a different page. By providing suitable and easily detectable links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract patrons, but you don’t really know who your customers are and what they require to purchase, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing patrons and ask them to complete a sounding or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices usually lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions [better]? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product San Jose SEO.
Does Your Website Give Enough Contact Information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, conclude with a mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also, have your email forwarded to another email address if you don’t check your website mailbox repeatedly. When a customer wants to purchase online provide enough options like credit card, PayPal or other online payment services.