Why Water Jet Cutters?

Water jet cutters offer a very effective and versatile method for accurately and consistently cutting a range of materials. They are powerful enough to be able to cut through Metal Stamping. They are flexible and precise enough to be able to cut complex shapes. Also, they offer an additional benefit with the capacity to cut three-dimensional shapes.

This method is suitable for cutting through thin materials or thick materials. It is good for cutting through materials that are covered in rust. It does not use heat for cutting so the level of thermal deformation is negligible and it does not produce any potentially harmful fumes during its use.

How this technology works

It is a surprisingly simple concept that has been developed to a sophisticated and highly effective level through the application of advanced engineering concepts and technology. This is a process that has been through a process of rapid development and continues to become more effective as new technology is developed. The cutting effect is achieved through water containing an abrasive material, often small pieces of garnet crystal, being fired out from a very narrow nozzle at incredibly high velocity. This high-powered jet is able to cut through materials with a high degree of accuracy and precision. As a result, it has the versatility to be used across a wide range of industrial applications.

With the development of more advanced design and manufacturing systems, the ability to utilise this method for complex and project specific designs has increased. Computer-aided design is able to be used to easily create templates which are then used by automated cutting machines. The type of computer systems that are now able to process three-dimensional graphics has broadened making it possible for companies involved in a wide range of areas using industrial design and manufacturing to take advantage of this.

The technique is very effective for cutting steel, stone, ceramics, aluminium, glass, wood, plastics, and laminates. Because of the capacity of the process to be automated, it is able to complete cutting tasks consistently, as well as for cutting large numbers of items using an electronic template. This has led to water jet cutters being used across a wide range of work environments, from the shaping of domestic materials such as granite bench tops and glass splash-backs in kitchens, through to larger scale industrial and mass production manufacturing settings.

This technology has been further developed with the greater flexibility provided through more advanced movement of the cutting jet. It is an environmentally friendly method. The finished edges are smooth and rounded. It does not produce burrs of Metal Stamping. It may not be the fastest method of cutting, but it is able to cut thicker materials than most other methods.

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How to Collect and Use Email Lists Without Breaking Lazada’s Terms of Service

Email marketing is an integral part to any online business’s success, including Lazada sellers.

For you to succeed with email marketing, you need to be creative with the ways that you collect email addresses and communicate to your customers.

Emails are an avenue that link you with a customer directly. However, you should be careful not to breach Lazada’s terms of service when you send you collect their emails or send your content to customers. The last thing you want is to get banned from selling by Lazada because of your eMail acquisition strategies.

This article will give you a few pointers on how to go about email marketing safely.

Why should you use email marketing as a seller on Lazada?

As a seller on Lazada, your presence alone on the e-commerce site will not assure you of sales. Furthermore, it might make sense for you to diversify your business outside of Lazada into your own brand.com store. Then you can escape the marketplace’s fees and distribute ‘your eggs in more baskets’.

And this is why you need to go the extra mile and use other avenues of driving traffic such as email marketing.

For a start, you can consider the following advantages of using emails:

  • Drives traffic

In case you have your email list already, it is possible to use it to your advantage in increasing traffic and sales. There is a lot of competition on social advertising, search ads. And using email marketing effectively is FREE. You can get traffic from your email marketing that is FREE.

  • Building customer loyalty

One of the basic pros of email marketing is fostering customer relationship. You can quickly build your brand using email marketing, and this is a chance Lazada may not offer you. Building your brand is crucial to standing out amid fierce competition.

  • Enhance likelihood of repeat business

You will have more success if your customers are coming back to your shop to buy products multiple times. Emails keep you in touch with the customers and give them a reason to purchase from you again and again.

  • An email list adds value to your business when it is time to sell it

seller on Lazada

If by any chance you plan to sell your business online through brokerage services, then having a massive email listing can add profits to the sale. The valuation of a business is much higher if they have multiple sales and advertising channels running currently.

  • Offers a soft landing in case you are removed from Lazada

Although this is not common, you should be prepared for life after Lazada in case of any termination of membership. Thus, creating a large email list has an advantage in case such a situation arises. You will have the chance to start over again and sell to your customers and other prospects at your own website or another marketplace.

  • Helps you to diversify your business off Lazada

Lazada has a massive customer base which forms a ready market for your products. Customers who search for items on Lazada platform have a higher likelihood to buy than those who search through google.

In most cases, they have a clear intent on what they want to buy and simply visit the site to check out. But you should also have in mind that this comes with a cost since you will have to part with Lazada referral and closing fees that reduce your margins.

So it makes sense to try to get some of your revenues outside of Lazada. This is especially true if you have your own brand.com that you can drive email traffic toward.

Collecting emails safely without breaking Lazada Terms of Service

The safest way to collecting emails for boosting your sales is by doing so before a customer reaches Lazada. You can break Lazada’s terms of service by:

  • Attempting to divert transactions or buyers outside the platform (so don’t do this)
  • Making inappropriate email communications to buyers without approval of customers (so don’t do this)

So it’s pretty clear that you cannot use emails to redirect customers from Lazada to another website. And it’s also clear that you cannot send marketing messages of any kind to Lazada customers. Lazada has its own messaging service to contact buyers.

So they key to building email lists without breaking Lazada’s Terms of Services, then, is collecting emails before a potential customer reaches Amazon. Why is this ok? Because if you collect an email off of Lazada, then it’s not Lazada’s customer.

This way, you are safe since the prospect isn’t a Lazada customer already. The acceptable ways to use should be focused on these two principles:

  •       Collecting emails before sales are made on Lazada.
  •       Collecting emails out of Lazada.

The following methods can help you in collecting emails for your marketing campaign:

  • Opt-in forms on your website

You can create forms for people to fill with their email addresses and use it for your campaign. You can even add some offers and discounts for those who fill in their addresses so that you give people the impetus to fill in their personal information.

  • Content giveaways

You can get people to give you their email addresses by offering free useful content that will provide them with a reason to follow a link or click on a call-to-action. This can be anything from an e-book to a PDF guide that is beneficial.

  • Social media

Another great place to get email listings is social media sites such as Facebook. By using a form that users can fill after clicking a call-to-action button. Here, you will also need to offer discounts or any other incentives that can motivate someone into filling in your form. Humans are more prone to give information if they are given something in return.

  • Package inserts

You can populate your packages with sheets of product inserts that state specific benefits of sending an email to you. Once you’ve captured that email, you can add it to your mailing list. Many sellers offer warranties if the seller registers by emailing them.

How to use your email lists effectively

Now that you have acquired the email addresses and are ready for the campaign, the following ideas can help you utilize your email software effectively:

  • Organize a welcome email

Your first email is crucial to either maintaining your customers interest or losing them. If you must have an automated reply to someone who opts into your listing, then it has to be good. It can be the difference between the prospect gaining or losing interest in you. Therefore, you must have a well-crafted welcome message that forwards your brand to the reader.

  • Curation emails

This is an email that you send showing what top products you have to offer. It should also recommend some products that the prospect may like with links for a quick check out.

  • Referral emails

Referral emails persuade your current subscribers to refer their friends to you for a reward. It is imperative that you be careful not to be too pushy that you end up chasing your existing customers away. Make it be voluntarily and not under much pressure.

  • Discount Emails

These are emails that contain discounts on products to drive more traffic and sales.

  • Order confirmation Emails

This is an email that gives the customer a receipt of the order they have made. Be careful with this one as you are not supposed to send emails to Lazada customers or communicate with them external to the platform.

  • Survey/Feedback Emails

This is your way of getting to know more about the customer for purposes of marketing and making informed decisions.

  • Cart abandonment Emails

Just like the name indicates, these are emails meant to follow up with customers who have left their carts without checking out. If you have your own site, you should have in mind that customers abandon their carts for reasons such as expensive shipping costs, long processes and bad site navigation.

  • Re-engagement Emails

These are emails that are aimed at encouraging customers to take a particular line of action. This includes but is not limited to:

  • Liking your social media accounts.
  • Following your store
  • Responding to the email you have sent.
  • Giving offers that direct them to check out.
  • Giving incentives that motivate purchase such as free shipping.
  • Thank you emails

Thank you emails are help you show appreciation for your customers and showing them that you care. These emails have a higher conversion rate than the normal mails due to a higher click-through rate.

You can use the following for your thank you mails:

  • A short subject line.
  • Personalized recommendations.
  • Coupons.
  • Requesting reviews/feedback

Final Considerations for Lazada eMail Marketing

The following tips can help you out in email marketing:

  • Have a goal

Each email you send should be goal oriented and should have a purpose. Don’t just send emails for the sake of communicating or you stand to lose your customers and getting people to unsubscribe. No one wants to receive marketing mails that provide value so always be providing value.

  • Optimize for mobile users

Your mails should be optimized for mobile users so that they don’t have to get to their laptops every time they receive a mail from you. The world is mobile now.

  • Make it relevant

Put yourself in your subscribers’ shoes and try to evaluate whether the content you send is beneficial or not. Don’t waste people’s time sending mails that have no use. Your mails should be relevant and have only the essential information required by a user. Otherwise you may be on the verge of losing all of your email subscribers.


So, as I hope you can see, collecting an email list and using email marketing can help you scale your Lazada business across multiple sales channels. Effective email marketing can generate sales for free if you work hard to collect emails and engage with your customers in the right way.

I encourage all Lazada sellers to start collecting emails when they have the opportunity. Doing so will help you build a long term strategic advantage for your brand and store.

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Teeth Whitening Melbourne


Are your discoloured teeth eclipsing your beautiful smile? Have you noticed lately that your teeth are stained due to prolonged usage of caffeinated beverages, alcohol, and smoking? Sunshine Dental Group in Melbourne offers Teeth Whitening Melbourne services to restore the shine and dazzle back to your smile.

Consult with your dentist. Your dentist can provide a thorough assessment and determine the best course of treatment for you. Your dentist will take into consideration several factors like the causes of discolouring or staining or your teeth, your overall lifestyle, examination of your gums and teeth to determine their healthiness. From there, they will determine if teeth whitening is the most ideal solution for you.

Teeth Whitening Melbourne

Teeth Whitening Melbourne

Ideally, your teeth whitening treatment will commence in a dental clinic. However, with an increasing number of people preferring teeth whitening treatment in the comfort of their homes, your dentist can offer home teeth whitening kits customised for you. This kit offers you the flexibility of doing your whitening treatment at your preferred time. These home teeth whitening kits are a great option for people wanting to whiten their teeth in the comfort of their homes at their own leisure time.

Your dentist will take moulds of our teeth and create custom fitted trays for you. Along with your customised teeth mould trays, you will be given a whitening gel as well. Your dentist would thoroughly explain the working of these trays to you and resolve all the doubts you have. The home teeth whitening kits are fairly simple to use. All you need to do is fill this teeth mould tray with the whitening gel each evening and wear this tray for about 30-45 minutes depending on the intensity of your treatment. The duration of this treatment is usually for 2 weeks; however, it can vary a bit depending on the intensity of the treatment.

A lot of over the counter teeth whitening options are available these days at the pharmacy such as whitening toothpastes, teeth trays and gels. Toothpastes can help eliminate the stains, but they are not as effective as the teeth whitening gels. Over the counter whitening gels might contain harmful chemicals like hydrogen peroxide that might cause harm to the teeth and gums. Over the counter teeth trays are not custom made but are one size fits all, they might result in patchy colouring of your teeth if it does not fit perfectly. Very often the home teeth whitening kits purchased online do not publish their ingredients. Using such kits can be harmful to your teeth.

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armored vehicle costa rica

What are the Armored Vehicle Ratings?

Armored Vehicle Ratings – What do armor ratings mean?

Are you considering utilizing an armored vehicle? Perhaps you are heading to an area of increased risk and want to understand more about Armored Vehicle Hire, or are considering armored vehicle Costa Rica.

There are two main primary standards used to rate armor – The NIJ and the EN standard.

The NIJ (the U.S body) is considered the world leader for ballistic testing for armor, they perform a full range of tests and provide details of the results in their armor standards. These show the range of protection offered by the different pieces of armor tested, from low powered hand guns, up to armor piercing rifle rounds. They provide 8 classifications of protection known as threat levels which are Class I, IIA, II, IIIA, III, IV, V & VI.

armored vehicle costa rica

In other regions, predominantly Europe they are typically rated as levels B1-B7 using the Standard EN1063 scale. Both scales are similar in how they rate protection. Armor is typically tested at ranges from 5 meters to 15 meters, depending upon the class/rating and weapon. The class most likely to be found utilized and available on LATAM armored vehicle Costa Rica for rent is Class NIJ IIIA/ and EN standard B4. This will defeat .44 Magnum rounds, 9mm, 12 gauge shotguns and lesser threats.

Higher rated armor is available though always at a premium and is often dedicated to those at an increased level of risk. Class NIJ III/B5 is capable of defeating 7.62 rounds from a Kalishnikov rifle at 5 meters. The ratings then go up to counter significant caliber threats. At the B6/NIJ IV level and above the armor is designed to stop multiple 7.62 up to 30.06 AP (Armor Piercing) and Penetrator rounds and are also resistant to explosions.

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pool cleaning Santa Rosa

Finding The Best Pool Cleaning Agency

The summer is back with its scorching heat and it’s time to take a dip in your pool.

Sitting by the poolside with Santa Rosa’s exclusive wines is an experience unparalleled. The warm yet dry weather urging you to splash right into the pool.

Having a pool in the backyard definitely calls for some cleaning efforts. Raking out the leaves is an easy task, but when it comes to scrubbing the tiles and maintaining pH level, it’s best to have a bit of expert advice.

Sit back, relax, sip on your Long Island iced tea and let the professionals handle the pool.

Here are the top tips we have gathered for finding the best pool cleaning agency near you.

Top Tips to Find The Best Pool Cleaning Agency in Santa Rosa

While the good ol’ recommendations of friends goes a long way, there are several questions you must ask yourself while selecting a pool cleaning Santa Rosa agency. These tips will help you find the best of the lot.

  1. Recommendations:

There are definitely people in your neighborhood who also have a swimming pool. If you’re looking for a new agency for the maintenance of your pool, don’t hesitate to pay your neighbors a visit. Their advice might save you a lot of valuable time and headache.

If you find yourself unlucky in that aspect, ask the owner of the agency to provide you references who’ve used the service. Calling a few people and gathering details on punctuality and professionalism manifested by the employees can go a long way. If the references have been using the service for quite a while, then rest assured they’re good to go.

  1. Background check

If you’re looking for a pool cleaning agency near you in the local directory, doing a simple background check is essential. A few clicks on the internet can tell you a lot about their services in Santa Rosa, previous customer reviews and average ratings.

  1. Proper Business License

A legitimate agency should have a proper business license. You would be flabbergasted by the number of agencies that masquerade as a real business without any proper credentials.

Make sure you don’t have to pay for the repair of any accidental damage caused to your pool or backyard by the agency employees. It is your house and you should not be accountable for the mistakes of others. Double check on the insurance they provide, it is very crucial.

pool cleaning Santa Rosa

  1. Experience Matters

Nowadays it has become very easy to purchase some pool cleaning supplies, obtain a business license and call yourself a pool cleaning agency. The number of unqualified people who pass themselves off as pool cleaning service providers is shocking to say the least.

If the agency lacks experience, it is as good as useless. It would be rather wise to spend the extra few bucks and choose the established and reputed agency over the one with a questionable amount of experience in pool cleaning.

Pool cleaning is more than skimming debris off the surface of a pool. A good agency should have quality grade equipment and excellent customer service. A well-established business has a permanent office and uniformed employees.

  1. Get Quotations

Getting a price estimate for your requirements is essential. You can always get a free price estimate for your pool cleaning service by calling them up. A representative will come to your house to survey the filtration system, size of the pool, etc and provide you with a detailed estimate.

Gathering a few different estimates is a preferable practice as it allows you to choose the best option. Remember to find what all is included in the service and if any indispensable service is going to cost you extra.

  1. Offer service packages

Just like your local salons and hairdressers, the best pool cleaning agencies in Santa Rosa also offer service packages at an attractive price point. Before you get too carried away by the shining discounts, ensure that you’re not skipping on any vital service or repairs.

Whenever overlooked, these small details come back around as a hefty bill for your wallet. Owning a pool must be a fun and relaxing experience, not a worrisome one. Being vigilant is all it takes to circumvent these problems.

  1. Offer repairs and other services.

Pool cleaning and basic maintenance are weekly tasks. Regularly scheduled maintenance are sufficient for basic hygiene. Nevertheless, there might be other problems which might occur once every blue moon.

From tasks such as finding a latent leak or repairing the pumps, motors and water heater to ensuring pH level maintenance and salt system repairs, an ideal pool cleaning agency should be able to readily and efficiently solve these problems.

  1. Expectation Setting

Asking the right questions will help you choose an agency which is better suitable according to your needs.

It’s important to be on the same page when it comes to expectation setting. The pool cleaning company that you hire should understand your requirements. There’s a big difference between a complete pools cleaning versus just rectifying the chemical levels. You would also prefer the company to conduct a follow-up a few days later, just to ensure everything is fine.

  1. Call for emergencies

It is always going to be beneficial if your agency tends to emergency calls. “Hosting a pool party tomorrow but the filtration system has gone haywire? No problem! It’ll be up and running in a couple of hours” is what you’d like to hear from the other side. Knowing that the company will deliver even on short notice is definitely desirable.


Kids and adults alike, everybody loves swimming pools. Being affiliated with a top agency saves you from all the cumbersome headache and technicalities related to maintaining a pool. The best pool cleaning services in Santa Rosa, including us, understand your needs and leave no room for any compromise in any area.

May it be simply scrubbing the tiles of the pool or a complete system check, we provide an all-round solution so you can spend quality time with your loved ones without worrying!

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What CrossFit is, and what people often perceive it to be, can be quite different.  This often leads to frustration when new clients join a CrossFit Pittsburgh Affiliate with specific goals in mind that don’t line up with what CrossFit is designed to achieve.  One area where we see this a lot is with fat loss.


CrossFit is a fitness program that will help you get into the best shape of your life.  It is constantly varied.  That means you should never be doing the same thing every day. The movements that make up CrossFit Pittsburgh workouts are functional.  Generally speaking, the movements will train you to be better at life, sport, military, etc.  Finally, CrossFit is performed at high intensity meaning you are putting your max effort into a workout in order to produce fitness related results.

Regardless of where you are starting, CrossFit will increase your work capacity. That means you will be able to accomplish more work without having to rest. You will be able to accomplish more work at various amounts of time doing an infinite number of different tasks. You will get stronger, you will get faster, you will become more coordinated and have better balance.


Notice that the description of CrossFit does not include anything about losing weight or fat loss. CrossFit increases your ability to use your body in a functional manner. Nowhere does it say CrossFit will increase your work capacity while you lose weight. CrossFit’s definition does not state that you will perform constantly varied function fitness at high intensity while also shedding those extra pounds.

Yes, weight loss is often a by-product of doing CrossFit. However, CrossFit is not a weight loss program. In fact, some people gain weight through CrossFit because they add muscle to their body.

CrossFit Pittsburgh

CrossFit isn’t a dietary program. Zone, Paleo, Weight Watchers, Does It Fit within Your Macros are all dietary programs.  CrossFit talks about eating properly in its “Fitness in 100 Words,”


However, this is not part of the definition of CrossFit.  This is part of what CrossFit believes is necessary to be FIT.

This is often the disconnect we see with people new to CrossFit. They join a CrossFit Affiliate with the belief that they will suddenly drop weight, lose belly fat, and get ripped just by showing up to do workouts 3-5 times per week without changing their diet. Unfortunately, you cannot overcome a bad diet simply by doing CrossFit. Three months in, new individuals see an increase in work capacity (what CrossFit is designed to do), but don’t see a loss in body fat (because they never changed their diet). They think CrossFit isn’t working, so they quit.

We believe it is the responsibility of the CrossFit Affiliate to provide nutrition education along with CrossFit. At Industrial Athletics, we talk about diet, we’ve held seminars about diet, we put videos out through The Stronger Revolution on how to control your diet, and we offer dietary counseling through the Coach’s Corner.

However, at the end of the day, it is your responsibility to change what you eat.  Everyone knows that cookies, soda, pasta, alcohol, and other processed foods are not good for you. Everyone knows that you should eat fruits and veggies as often as possible. If you choose to do CrossFit without changing your diet, if you choose to remain uneducated on what you should and shouldn’t eat, if you don’t talk to your CrossFit Affiliate owner about your diet, then you should not expect to reach a fat loss goal simply because you started working out.  It may not happen.

Your CrossFit Affiliate will control what you do to increase your fitness level and be able to do more work for a longer period of time. Your CrossFit Affiliate cannot control how you fuel your body once you leave the gym. That’s on you!

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How to Obtain AN AUS Driving Licence

Awards Driving School is one of the best known driving schools in the Queensland area, and has a well-deserved reputation for employing only the best driving instructors in Queensland.

You might think that we would say that, but we have the proof to back it up. The national average driving test first time pass rate is 41%. At Awards, our Queensland driving instructors achieve a first time pass rate for their pupils of 61%. That’s why our slogan is “pass fast, pass safe”. If you want to pass your test the first time (and you do, don’t you?) you have a far better chance with our driving instructors in Queensland than with any other driving school.

It doesn’t matter how young or old you are. If you’ve never stepped behind the wheel of a car before, our Queensland driving instructors will ensure that you feel comfortable from the moment that you begin.

online driving lessons Queensland

The Provisional Licence

There are three main steps towards getting a full AUS driving licence. To begin with, you need a provisional licence, before you can learn to drive on the roads. Obtaining a provisional licence is a simple matter of completing Form D1 on the DVLA (Driver and Vehicle Licensing Agency) website. You can also get this form from a Post Office.

You’ll need to supply a couple of passport photographs, together with proof of identity such as a passport, proof of address, and your National Insurance number. You have to pay a fee of $50.00. You should receive your provisional licence within a week, and then you can begin your online driving lessons Queensland with our driving instructors in Queensland.

Pass Certificate

In order to obtain your Pass Certificate, you will need to pass both the theory and practical driving tests. As you have already seen, with our driving instructors in Queensland, your chances of a first time pass are way higher than the national average. Your Pass Certificate acts as a temporary driving licence and is only valid for two years.

The Full Licence

At the end of the two year period, you can apply for your Full Licence. You have to complete another Form D1, supply two passport photographs, proof of identity, proof of address, and your National Insurance number. You will then be issued with your Full Licence which is very like a credit card, and has your photograph on it. You can use this as proof of identity when it is required for other purposes.

One thing to note is that, if you do not apply for your Full Licence at the end of the two year validity of the Pass Certificate, you will have to undertake both the theory test and the practical test again.

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Our Executive Is Missing: Kidnap and Ransom Basics for Security Professionals

The first of a three-part series to help protective professionals understand how K&R can be successfully resolved.

Preparing for the worse is part of every security professional’s repertoire especially when it comes to planning for failure. This three-part series is designed to enhance understanding of how kidnap and ransom negotiations work and your role in the event the unthinkable happens. Cyber Security leaders with a significant global high-risk footprint know that a kidnapping may not be a question of “if” but a question of “when”. It may happen when you are not directly responsible for covering your employee or their family and therefore least able to prevent it – when they are alone and most vulnerable. Learning what to expect in those first hours of an abduction will help you avoid becoming a bystander when your leadership is most needed.

Kidnap 101:

Kidnapping is a significant weapon of influence and source of funding for criminals and terrorists from South America to Southeast Asia to Africa. Kidnapping is the unlawful seizure and detention of a person usually for a ransom. That latter part of the definition, “usually for a ransom”, is the beacon of light the skilled negotiator homes in on and exploits to accomplish the mission – the safe release of the victim.

Cyber Security

The international kidnap phenomenon is a “good news, bad news” scenario. The bad news – Kidnapping is a burgeoning crime flourishing in countries where police and prosecutors are unable or unwilling to address it. Consequently, the kidnapper perceives his plans as low risk, high gain. The good news – The captor’s motivation in most kidnappings, is money. The kidnapper’s purpose is monetary rather than bringing harm to the hostage. Therefore, hostages retain their value when they remain alive. This critical dynamic provides the negotiator with the leverage and influence needed to liberate the hostage.

Although money remains far and away the most common kidnap motivation, political demands including publicity, release of prisoners and welfare items have also been used as ransom criteria. Nigerian groups have taken hostages to force oil companies to provide economic assistance to local villagers. Journalist Danny Pearl was taken to pressure the Pakistan government not to support the U.S. In all cases, the kidnapper’s goal is to force a third party to do something; usually to pay money. Holding the hostage and threatening harm empowers the kidnapper. Nevertheless, victim companies and families have control and influence since they control what the kidnapper wants – money. The overriding theme a negotiator messages is; “If you harm the hostage you won’t get what you want.”

The Early Hours:

The initial stages of a kidnap are marked by both limited and conflicting information. You will normally have more questions than answers when your employee’s whereabouts are unknown. You may be nowhere near your protectee nor responsible for their welfare when you get a call indicating they or their family member are missing. Therefore, your priority must be to confirm that a kidnapping truly occurred.  Event Security professionals who maintain viable tracking and locator technology enjoy a significant advantage here. Immediately engage a pre-selected K&R professional, who you or your company have already vetted. These professionals often come out of federal law enforcement or specialized firms and are extensively trained in crisis negotiations. Your consultant should be able to demonstrate dozens of successful resolutions to ransom, extortion and barricaded subject scenarios. Next, prepare for the worse-case scenario by planning for the abductor’s initial call.  Next, assist the consultant, your company and the employee’s family to decide who should take the initial ransom call.

The Communicator:

As a protective professional you should have a crisis management plan that includes a K&R response protocol. Part of that protocol should be an understanding that if a kidnap occurs, a K&R consultant will want to select a communicator to engage with the captor. The role of the communicator is that of a mouthpiece for the victim family or company and to act as a conduit to the kidnapper. The communicator has limited authority and must project subordination to the final decision makers when conversing with the captors. Adherence to company or family objectives and gathering accurate information are important aspects of the communicator’s duties.

When helping to select a communicator remember that the person must be: Willing to accept coaching; Loyal to your client’s company and its policies; Emotionally stable; and, an excellent listener. The communicator is not a debater but more of an influencer and persuader who conveys honesty and resolve while trying to avoid confrontation.

The ability of the communicator to maintain a low key, calm and patient business-like demeanor is imperative. One of the communicator’s key tasks is to establish a window of contact with the kidnapper. The communicator can exert a degree of control and minimize the necessity of being continuously available by arranging a specific time frame for contacts with the captors. If the captor attempts to make contact outside of the arranged time, the communicator must not acknowledge the contact thereby using a classical conditioning approach to influence the captor to abide by the agreement.

Prior to a scheduled contact the communicator will prepare and rehearse under the supervision of a trained K&R negotiator. Objectives are set out for each contact. The communicator must be prepared to play both defense and offense. The communicator will be coached on how to respond (defense) to anticipated topics the captor may broach. At the same time, the communicator will be armed with three or four key points (offense) to work into the conversation. The conversation will be scripted with key words and phrases prominently posted on situation boards in the negotiation operations center (NOC). You can facilitate this operation by acquiring and securing a NOC that is quiet and convenient for all.

Once a decision is made as to where and to whom the initial call will be directed the key messages must be readied. Your K&R professional will help draft a message for the company or family that is designed to convey three things to the captor: 1) A willingness to communicate; 2) The need for proof of possession/proof of life; and 3) A requirement for a reasonable delay. You should prepare the communicator for what’s coming – A high financial demand, a deadline, threats, and a warning to not involve law enforcement.

Up next: The second article in this series will address interaction with law enforcement, families, and the media.

Contact Us to speak with our Subject Matter Expert Kidnap and Ransom Consultancy Team

The original article was first published by Security Magazine

About the authors

Steve Romano and Frank Figliuzzi help lead ETS Risk Management, Inc. They consult with global clients on Crisis Negotiations, Kidnap, and Workplace Violence. Steve was the FBI’s Chief Hostage Negotiator and a Vice President of Control Risks. Frank was the FBI’s Assistant Director for Counterintelligence and a Fortune 100 corporate security executive. Frank also works as a National Security Contributor for NBC News.

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3 Exciting Benefits of Considering an On Site Caravans for Sale

Sadly wealth is considered the most important thing in our society nowadays and it drive us to work hard and spend less time with our loved ones. Going for holidays in Caravan Parks or considering an On Site Caravans for Sale can bring us back to reality and make us realise that the simple things in life are actually the things that make us happy. Being healthy, learning new things, strengthening our family relationships and making new friends are all aspects of an affordable Caravan Park holiday.

If these elements are important to you and your families’ happiness perhaps you should consider an On Site Caravans for Sale. An Onsite Caravan is a Caravan that is allow to stay in the Caravan Park all year round. Typically the owners have added hard annexes or decking to the Caravan to increase sleeping and entertaining spaces. The majority of Australia’s population live in the major cities Sydney and Melbourne and the best location for an Onsite Caravan is within 2-3 hours drive so that its easy to visit regularly. Generally Sydney people will look for On Site Caravans for Sale in NSW, Central Coast or On Site Caravans for Sale on the South Coast NSW. People from Melbourne will look at the Morning Peninsula or Bellarine Peninsula.

on site caravans for sale

You may want to ‘keep up with the Jones’ by going on hotel holidays but it will be expensive and won’t give the same benefits of Caravan Park holidays. Here are some of the key benefits of Caravan Park holidays or considering a On Site Caravans for Sale.

Bringing your family together

Caravan Park holidays force you and your family to spending time together in a confined space without the distractions of a television. A lot of time is spent together cooking, cleaning, playing games and having silly conversations together. You end up finding out about each other’s annoying habits but also becoming more patient and strengthening your bond with each other. Considering a permanent holiday home/On Site Caravan for Sale will mean you are committing to investing in strengthening your family’s relationships far into the future.

Rewarding your hard work

Camping and holidaying in a Caravan requires teamwork and effort to accomplish tasks. For instance when first arriving at your Onsite Caravan there will need to be some organising of the interior, setting up awnings and cleaning decks. Cooking may require a BBQ to be cleaned, salads to be made and tables to be setup and laid with cutlery. These tasks can we delegated and once all tasks have been done you and your family can enjoy the meal together. The effort and team work put in will make the meal more satisfying and enjoyable.


Considering an On Site Caravans for Sale will improve you and your family’s fitness. Caravan Park holidays are filled with activities that are outdoors and involve you to move around. These activities could include playing tennis, running after the kids around the park, fishing in the nearby lake or even trying your hand at beach fishing. Swimming in the Caravan Park pool or diving through the waves at the nearby beach. Compared to a luxury hotel holiday where you might spend a lot of time sitting in comfortable chairs and eating rich foods, a Caravan park holiday will keep you active and your body looking lean and healthy.

If you are interested in investigating further and you live in a major city like Sydney, you may want to look for On Site Caravans for Sale in NSW, Central Coast or On Site Caravans for Sale on the South Coast NSW. Many people from Melbourne will look at the Morning Peninsula or Bellarine Peninsula.


Julian Rembrandt has spent the last 10 years in the hotel industry across Australia and Asia. Permanent Onsite Caravans have been around for many decades but the knowledge about how to make the right purchase decision has been limited. Julian helps to educate people on the best ways to go about owning an Onsite Caravan. Julian Rembrandt owns and operates Holidaylife.com.au, a listing site for Onsite Caravan for Sale.

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5 Tips to Help You Find the Best Gym near Allentown PA

You may have made up your mind for joining a gym near your home. You may have done some inquiry and research before paying for the gym memberships. There are many personal trainer Allentown PA, but you should consider all the factors before you join one. Gym membership is a long term commitment that has a great impact on your fitness and health.

Here Are 5 Important Things You Should Know Before Joining a Gym:

It Is Not Just About the Gym

When you sign up for a gym membership, you would be visiting there several times a week, or even daily. You should be comfortable working out in that particular environment. Along with exercise, you should plan what you would eat, count your calories, and refuse the junk food to start living a healthy lifestyle. You can seek expert advice and suggestions to plan your meals and a workout schedule also.

Hours of Operation Matter a Lot

You should inquire about the hours of operation of the gym and check with the instructors about the timings when it’s most crowded. If you are joining a gym for the first time, you may need expert guidance and personal attention. Some gyms operate round the clock and so, you can visit them as per your convenience.

personal trainer allentown pa
personal trainer allentown pa


Compare the fees at several personal trainer Allentown PA. You can call them up and inquire about the membership plans or visit a few nearby gyms personally to get the price details. Once you have the prices of some of the reputed gyms, you can compare them and choose the one that fits within your budget. Some gyms offer discounts also. Do not hesitate to ask us about the current offers we’re running.

Quality and Condition of Equipment

Visit the gym personally and check the condition of the equipment. Would you like to visit a gym where sweat is placed over the handles of treadmills? Nobody would like to join a gym that has torn seats on exercise cycles. Walk around every corner of the gym and find out whether it is clean and hygienic. Ask them how often they clean the gym floor and equipment.

Friendliness of the Staff Members

Discuss all the things with the staff members and instructors. This will help you understand whether they are friendly or not. You can ask them questions and clarify the doubts before joining gyms near Allentown PA.

No matter what your fitness goals may be, make sure that you choose the right gym to maintain a healthy and fit lifestyle. Do some research over the internet, read the reviews online, and compare the prices while joining a gym. You can ask your friends or family members to accompany you so that you can make exercise fun and spend some time together at the gym. Investing in a gym membership is an important decision and so, think of the long term benefits before you join a gym.


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