Targets in Phoenix Based on Real Estate Opportunities


Phoenix is a hot market for real estate and home to plenty of families which has put the city on Big Blue Swim School’s radar for major franchise growth as the brand has plans to open an additional 150 units by the end of 2021.

The children’s swim school franchise is actively seeking 11 franchise locations with multi-unit partners in Phoenix, Arizona, specifically targeting Gilbert, Power Ranch, Fulton Ranch, Ahwatukee, Paradise Valley, Arrowhead Ranch, Arcadia, Central Phoenix, Surprise, Litchfield Park, Laveen Village and surrounding areas.

Big Blue Swim School will host an informational Dive-In Day in Phoenix on July 23 at JW Marriott Scottdale Camelback Inn Resort & Spa where interested candidates will have the chance to meet and discuss franchising opportunities with Big Blue Swim School executive staff, including Chief Development Officer Scott Thompson, co-founder and Chief Marketing Officer Chris DeJong and Vice President of Franchise Operations Justin Waltz.

Thompson said that the executive team looks forward to meeting with smart, sophisticated investors at the Dive-In Day in Phoenix. The brand seeks partners who will develop strong bonds with parents, understanding that clients are spending money on their kids as a means to invest in their child’s safety and wellbeing since swimming is a vital life skill and a great activity and exercise that kids can do throughout their lives.

The brand’s initial franchisees have signed on for a variety of reasons, including its proprietary technology, LessonBuddy. The software allows franchisees to easily schedule employees while also letting parents easily schedule sessions and track progress. The app is a game changer in the industry.


Unlike other franchise brands, the Big Blue Swim School team plays a significant role in site selection, by identifying real estate opportunities which are then presented to fitness franchise for sale owners during the development process. The franchise development team has done extensive research and utilizes marketing data to make sure locations are prime spots that are convenient for Big Blue Swim School traffic. Since the brand serves families with children ages six months to 12 years old, with 88% of swimmers between the ages of two and eight years old, Big Blue Swim School’s executive team is confident it will be well-received in the Phoenix market due to the number of families in the area.

“Our real estate team has identified some amazing markets,” said Thompson. “There are a lot of swimming pools in Phoenix and the experience of enjoying the pool for families in the market is in demand. Because of the number of pools in the area, swim lessons are top of mind to ensure the safety of their children. That means our brand will thrive in the region as we provide a necessary service to the families in and around Phoenix Metro.”

Big Blue Swim School locations generate approximately 30 jobs per swim school. As the brand seeks to add 10 locations to the Phoenix region, there’s an anticipated influx of 300 jobs that Big Blue Swim School will bring to the market.

“We’ve done our strategic market planning and it has validated the quality and positive outlook of the Phoenix market,” Thompson said. “It is a family-focused region and we currently have a very active real estate pipeline. We’re confident Phoenix will be a successful market for Big Blue Swim School. Now we’re ready to meet the right franchisees in Phoenix on Dive-In Day on July 23.”

All those interested should attend JW Marriott Scottdale Camelback Inn Resort & Spa, 5402 E Lincoln Dr, Scottsdale, AZ 85253 from 12 to 2pm MST. If you have questions about the event, please email

The initial investment cost for a Big Blue Swim School best franchises to buy ranges from $1,825,500 to $3,687,000 and has a education franchise fee is $50,000. To learn more about franchise opportunities with Big Blue Swim School in Phoenix.

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